Description
Primarily based on Constructing a StoryBrand by New York Instances bestselling creator Donald Miller, this guidelines is a strategic and actionable information to making use of the StoryBrand framework to any model and an important a part of any advertising and marketing skilled’s instrument equipment.
Every single day, manufacturers lose hundreds of thousands of {dollars} just because they don’t have a transparent message that tells shoppers who they’re and what worth they may add to their clients’ lives. To resolve this dilemma, Donald Miller wrote Constructing a StoryBrand, which has change into the quintessential information for anybody trying to craft or strengthen their model’s message.
Now, Don is taking it a step additional with this five-part guidelines that helps advertising and marketing professionals and enterprise homeowners apply the StoryBrand messaging framework throughout key buyer touchpoints to successfully develop, strengthen, and talk their model’s story to {the marketplace}.
Reward for Advertising and marketing Made Easy
“I created collateral for a shopper they usually just lately advised me to not launch the subsequent spherical we created as a result of they cannot deal with the inflow of shoppers from the primary spherical. They’d extra listings this 12 months than in 30 years of enterprise.” – Amy Burgess, Advertising and marketing Marketing consultant
“My final e mail marketing campaign I delivered raised $20k. Thanks Donald Miller for giving me a system that I do know works.” – Ian Stewart, Proprietor/Artistic Director of Root Supply Digital
“A shopper went from $15MM final 12 months to $27MM thus far this 12 months. All from updating their messaging and implementing new lead turbines and e mail campaigns.- Wes Homosexual, CEO Wayfinder
“Simply heard from considered one of my purchasers that she’s getting 18 perfect shopper leads a day from her web site. Earlier than we redid her wireframe, she averaged round 1-3 leads every week. And that is simply with updating her web site.” – Amy Schutte, Proprietor of Hudson and Co LLC
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