Description
This necessary e-book presents a revolutionary method to fixing a variety of social problems–drug use, smoking, unsafe intercourse, and overpopulation–by making use of advertising methods and ideas to vary conduct. For instance, it reveals that at-risk youngsters are customers who determine whether or not or to not “purchase” protected intercourse practices. This profitable method relies on Alan R. Andreasen’s greater than twenty years of expertise in consulting, instructing, and analysis with social advertising applications around the globe.
Andreasen reveals that efficient social change begins with a radical understanding of the wants, needs, and perceptions of the goal consumer–who has final management over the outcomes. The e-book presents an in depth rationalization of methods to design a step-by-step program that can transfer the client from ignorance and indifference to motion and in the end upkeep of that motion. Advertising and marketing Social Change presents a wealth of knowledge for creating an efficient social advertising plan.
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