Description
This necessary e-book presents a revolutionary method to fixing a spread of social problems–drug use, smoking, unsafe intercourse, and overpopulation–by making use of advertising strategies and ideas to alter conduct. For instance, it exhibits that at-risk youngsters are customers who resolve whether or not or to not “purchase” secure intercourse practices. This profitable method is predicated on Alan R. Andreasen’s greater than twenty years of expertise in consulting, instructing, and analysis with social advertising packages around the globe.
Andreasen exhibits that efficient social change begins with an intensive understanding of the wants, needs, and perceptions of the goal consumer–who has final management over the outcomes. The e-book presents an in depth rationalization of how you can design a step-by-step program that can transfer the shopper from ignorance and indifference to motion and in the end upkeep of that motion. Advertising Social Change presents a wealth of data for growing an efficient social advertising plan.
Learn extra
Reviews
There are no reviews yet.