Revenge of the Tipping Level: Overstories, Superspreaders, and the Rise of Social Engineering

Most Anticipated in:
AARP | Related Press | Time Journal | Oprah Every day | Chicago Tribune | Literary Hub |
Publishers Weekly | Publishers Lunch

Twenty-five years after the publication of his groundbreaking first e book, Malcolm Gladwell returns with a brand-new quantity that reframes the teachings of The Tipping Level in a startling and revealing gentle.

Why is Miami…Miami? What does the heartbreaking destiny of the cheetah inform us about the way in which we elevate our kids? Why do Ivy League colleges care a lot about sports activities? What’s the Magic Third, and what does it imply for racial concord? On this provocative new work, Malcolm Gladwell returns for the primary time in twenty-five years to the topic of social epidemics and tipping factors, this time with the goal of explaining the darkish aspect of contagious phenomena.
 
Via a sequence of riveting tales, Gladwell traces the rise of a brand new and troubling type of social engineering. He takes us to the streets of Los Angeles to fulfill the world’s most profitable financial institution robbers, rediscovers a forgotten tv present from the Seventies that modified the world, visits the location of a historic experiment on a tiny cul-de-sac in northern California, and gives an alternate historical past of two of the most important epidemics of our day: COVID and the opioid disaster. Revenge of the Tipping Level is Gladwell’s most private e book but. Together with his attribute mixture of storytelling and social science, he gives a information to creating sense of the contagions of recent world. It’s time we took tipping factors severely.

Learn extra