Description
Social Advertising exhibits how advertising methods can be utilized to social ends and deal with the immense challenges humankind faces. Social inequalities have pushed standard revolts, from Black Lives Matter to Brexit, the local weather is in disaster, and COVID-19 has highlighted energy imbalances throughout the globe. In these turbulent instances, this fourth version will arm you with:
- Contemporary content material on local weather breakdown, inequality and variety, public well being and poverty
- The vital capability to analyse the origins, workings and way forward for our financial system
- Modern case research from all over the world demonstrating how change occurs
- Reflective questions and important considering duties to help understanding
This standard introductory textbook has been absolutely up to date to allow you to problem the dangerous, champion the great and enact significant change. If you have already got advertising know-how, then it would provide help to apply this in a well being, social and ecological context. Should you come from a social science, public well being or ecological background, and have little data of selling, it would introduce you to its key rules and provide the probability to use these concepts in acquainted settings.
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