Description
Social Advertising and marketing: Altering Behaviors for Good is the definitive textbook for the planning and implementation of packages designed to affect social change. No different textual content is as complete and foundational with regards to taking key advertising and marketing rules and making use of them to campaigns and efforts to affect social motion. Nancy R. Lee (a preeminent lecturer, marketing consultant, and writer in social advertising and marketing) and Philip Kotler (an influential particular person within the discipline who coined the time period “social advertising and marketing” in 1971 with Gerald Zaltman) exhibit how conventional advertising and marketing rules and methods are efficiently utilized to campaigns and efforts to enhance well being, lower accidents, defend the setting, construct communities and improve monetary well-being. The Fifth Version accommodates greater than 26 new instances highlighting the ten step planning mannequin, and a brand new chapter describing main theories, fashions and frameworks that inform social advertising and marketing methods and encourage social entrepreneurs.
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