Social Advertising and marketing and Social Change: Methods and Instruments For Enhancing Well being, Effectively-Being, and the Atmosphere

How can we facilitate more practical, environment friendly, equitable and sustainable options to the issues that confound our communities and world? Social advertising and marketing guru R. Craig LeFebvre weaves collectively multi-level theories of change, analysis and case research to elucidate and illustrate the event of social advertising and marketing to deal with a few of society’s most vexing issues. The result’s a people-centered method that depends on perception and empathy as a lot as on knowledge for the inspiration, design and administration of applications that attempt for modifications for good. This textual content is good for college students and professionals in well being, nonprofit, enterprise, social providers, and different areas.

“That is it — the excellent, brainy highway map for tackling depraved social issues. It’s all proper right here: how one can create and innovate, construct and implement, handle and measure, scale up and maintain applications that go nicely past influencing particular person behaviors, all the best way to broad social change in a world that wants the assistance.”―Invoice Novelli, Professor, McDonough Faculty of Enterprise, Georgetown College, former CEO, AARP and founder, Porter Novelli and the Marketing campaign for Tobacco-Free Children

“I’m unaware of a extra substantive treatise on social advertising and marketing and social change. Theoretically primarily based; pedagogically targeted; transdisciplinary; progressive; and motion oriented: this e book is true for our time, our goal, and our future considering and motion.”―Robert Gold, MS, PhD, Professor of Public Well being and Former Dean of the Faculty of Public Well being on the College of Maryland, School Park

“This e book — like its writer — is progressive and forward-looking, but additionally well-grounded within the full vary of vital social advertising and marketing fundamentals.”―Edward Maibach, MPH, PhD, College Professor and Director, Heart for Local weather Change Communication, George Mason College

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