Description
How can we facilitate simpler, environment friendly, equitable and sustainable options to the issues that confound our communities and world? Social advertising guru R. Craig LeFebvre weaves collectively multi-level theories of change, analysis and case research to elucidate and illustrate the event of social advertising to deal with a few of society’s most vexing issues. The result’s a people-centered strategy that depends on perception and empathy as a lot as on information for the inspiration, design and administration of packages that attempt for modifications for good. This textual content is right for college kids and professionals in well being, nonprofit, enterprise, social providers, and different areas.
“That is it — the great, brainy street map for tackling depraved social issues. It’s all proper right here: learn how to create and innovate, construct and implement, handle and measure, scale up and maintain packages that go effectively past influencing particular person behaviors, all the way in which to broad social change in a world that wants the assistance.”—Invoice Novelli, Professor, McDonough Faculty of Enterprise, Georgetown College, former CEO, AARP and founder, Porter Novelli and the Marketing campaign for Tobacco-Free Children
“I’m unaware of a extra substantive treatise on social advertising and social change. Theoretically based mostly; pedagogically targeted; transdisciplinary; modern; and motion oriented: this e-book is correct for our time, our objective, and our future considering and motion.”—Robert Gold, MS, PhD, Professor of Public Well being and Former Dean of the Faculty of Public Well being on the College of Maryland, Faculty Park
“This e-book — like its creator — is modern and forward-looking, but additionally well-grounded within the full vary of necessary social advertising fundamentals.”—Edward Maibach, MPH, PhD, College Professor and Director, Heart for Local weather Change Communication, George Mason College
Learn extra
Reviews
There are no reviews yet.