Description
Profitable social advertising holds the facility to vary the world.  Social Advertising and marketing: Conduct Change for Good, seventh Version is the definitive information for designing and implementing memorable social advertising campaigns. Authors Nancy R. Lee, Philip Kotler, and Julie Colehour current a confirmed 10-step strategic advertising plan and guides college students by way of every stage of the method. The seventh Version is filled with 12 new circumstances and dozens of latest examples associated to immediately′s most urgent social issues together with the COVID-19 pandemic, pure disasters, fairness and inclusion, and homelessness. The brand new version additionally consists of considerably expanded protection of social media. Whether or not your college students are on a mission to enhance public well being, shield the setting, or impress their group, they’ll discover Social Advertising and marketing a useful useful resource.
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