Description
For nearly twenty years, Social Advertising and marketing: Habits Change for Social Good has been the definitive information for designing and implementing memorable social advertising campaigns. Bestselling authors Nancy R. Lee and Philip Kotler current a confirmed 10 Step Strategic Social Advertising and marketing Planning Mannequin and guides college students and practitioners via every stage of the method. The brand new Sixth Version is full of greater than 25 new circumstances and dozens of latest examples associated to today′s most urgent social issues together with the opioid epidemic, local weather change, youth suicide, and extra. The brand new version additionally contains considerably expanded protection of social media. Whether or not you might be on a mission to enhance public well being, shield the surroundings, or provoke their group, you can see Social Advertising and marketing a useful useful resource.
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